Privacy Policy

Last updated: March 2026 · ANG Associates GmbH, Basel, Switzerland

1. Data Controller

The data controller responsible for data processing on this website is:

ANG Associates GmbH
Basel, Switzerland
Email: info@ang-associates.ch

For any data protection inquiries, please contact us at the email address above.

2. Scope and Purpose

This Privacy Policy explains how ANG Associates GmbH ("we", "us", "our") collects, uses, stores, and protects your personal data in accordance with:

• EU General Data Protection Regulation (GDPR) – Regulation (EU) 2016/679
• Swiss Federal Act on Data Protection (nDSG/FADP) – as revised effective September 1, 2023
• Applicable cantonal data protection legislation

3. Personal Data We Collect

3.1 Contact Form Submissions

When you submit our contact form, we collect: first name, last name, work email address, company name, area of interest, and your message content. This data is collected solely to respond to your inquiry.

3.2 Website Usage Data (with consent)

With your explicit consent (via our cookie banner), we collect anonymized usage data including: pages visited, scroll depth, referral source, browser type, screen resolution, language preference, and approximate geographic region. We use Google Analytics 4 with IP anonymization enabled. No personally identifiable information is collected through analytics.

3.3 Cookie Data

We use the following categories of cookies:

Category	Purpose	Consent Required
Essential	Language preference, cookie consent state	No (strictly necessary)
Analytics	Google Analytics 4 – anonymized usage patterns	Yes

We do not use advertising, retargeting, social media tracking, or any third-party marketing cookies.

4. Legal Basis for Processing

We process personal data on the following legal grounds under GDPR Article 6:

• Consent (Art. 6(1)(a) GDPR): For analytics cookies and website tracking. You may withdraw consent at any time via "Cookie Settings" in the footer or by clearing your browser data.
• Legitimate Interest (Art. 6(1)(f) GDPR): For responding to inquiries submitted through our contact form, and for maintaining the security and functionality of our website.
• Pre-contractual Measures (Art. 6(1)(b) GDPR): When processing is necessary for discussions initiated by you regarding our consulting services.

5. How We Use Your Data

We use your personal data exclusively to:

• Respond to your inquiries and provide information about our consulting services
• Analyze anonymized website usage to improve our content and user experience (only with your consent)
• Ensure the technical security and proper functioning of our website
• Comply with applicable legal obligations

We do not use your data for automated decision-making, profiling, direct marketing, or resale to third parties.

6. Data Sharing and International Transfers

We do not sell, rent, or trade your personal data.

We may share data with the following categories of processors, all contractually bound to GDPR and nDSG compliance:

• Hosting: GitHub Pages (GitHub Inc., USA) – website hosting
• Analytics: Google Analytics 4 (Google LLC, USA) – anonymized website usage (with consent only)
• Email: Service providers assisting with inquiry response

International transfers: Where data is transferred outside the EEA or Switzerland (e.g., to US-based processors), we ensure appropriate safeguards are in place, including EU Standard Contractual Clauses (SCCs), the EU-US Data Privacy Framework, or adequacy decisions recognized by the European Commission and the Swiss Federal Council.

7. Data Retention

• Contact form data: Retained for the duration of the business relationship and a maximum of 2 years after last contact, unless a longer retention period is required by Swiss commercial law (Art. 958f OR: 10 years for business correspondence).
• Analytics data: Aggregated and anonymized. Raw analytics data is automatically deleted after 14 months.
• Cookie consent preferences: Stored in your browser's local storage; persist until you clear browser data or update your preferences.

8. Your Rights

Under GDPR and the Swiss nDSG, you have the following rights:

• Right of Access (Art. 15 GDPR / Art. 25 nDSG): Request a copy of your personal data held by us.
• Right to Rectification (Art. 16 GDPR / Art. 32 nDSG): Request correction of inaccurate personal data.
• Right to Erasure (Art. 17 GDPR): Request deletion of your personal data ("right to be forgotten"), subject to legal retention obligations.
• Right to Restriction of Processing (Art. 18 GDPR): Request limitation of data processing under certain conditions.
• Right to Data Portability (Art. 20 GDPR / Art. 28 nDSG): Receive your data in a structured, machine-readable format.
• Right to Object (Art. 21 GDPR / Art. 30 nDSG): Object to processing based on legitimate interest.
• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please email info@ang-associates.ch. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encrypted data transmission via TLS/SSL (HTTPS)
• Access controls limiting data access to authorized personnel
• Regular security reviews and updates
• IP anonymization in all analytics tools

10. Children's Privacy

Our website and services are directed at business professionals. We do not knowingly collect personal data from children under 16. If we become aware that we have collected data from a child under 16, we will delete it promptly.

11. Supervisory Authorities

If you believe your data protection rights have been violated, you have the right to lodge a complaint with:

• Switzerland: Federal Data Protection and Information Commissioner (FDPIC) — www.edoeb.admin.ch
• EU: Your local Data Protection Authority (DPA) in your country of residence. A list of EU DPAs is available at edpb.europa.eu.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated through a notice on our website. Continued use of the website after changes constitutes acceptance of the updated policy.

13. Contact

For any questions regarding this Privacy Policy or your personal data:
ANG Associates GmbH
Email: info@ang-associates.ch
Basel, Switzerland